4 Reasons Why Your Business Should Go Green
Sustainability is more than just a trend. It is very important to customers that as a business you demonstrate that you have gone green and doing all that you can to limit your carbon footprint. This is especially important for millennials and younger consumers. To win their business, it goes a long way to be able to demonstrate that your business has taken steps to package your goods in an eco-friendly manner.
1. Millennials care about the environment
This goes far beyond just the occasional bit of extra effort when it comes to recycling. Millennials are better educated and more interested in conserving the environment than any generation before them, They see it as part of their civic responsibility to do their part for the environment. As they go about their daily lives they are actively judging the sustainability of a product if they notice any excessive packaging or unneeded waste, their first thoughts are of the impact this has on the environment. Showing that you have chosen a company for your packaging needs that are environmentally conscious is the first step to winning this generation of eco-warriors over.
2. Your customers care about how they look
Who would have thought that with the advent of social media and cameras in everyone’s pocket that the generation that grew up with this technology is exceptionally image conscious? They know that wearing a brand or using a certain product is not only a statement about their wealth or social status but also demonstrates their personally held values. If a company is known for having a large carbon footprint or is outed as harming the environment, millennials will steer clear. The need to only be associated with companies that show they are actively engaged in reducing their impact on the environment is so strong that it can no longer be ignored.
If it is a choice between a product that is packaged in a biodegradable package over one that is clearly not,many consumers will opt for the one that will do less long-term damage to the environment. As a company, if you are able to say that your packaging supplies are 100% recyclable or biodegradable, you may just give yourself the edge over your competitors that are not so aware of their target demo’s needs.
3. Sustainability is about a lot more than just the environment
This is something that has become more and more common among companies around the world. They not only offer eco-friendly packaging supplies, they also offer much more. If a potential customer sees that you are giving back to the community in other ways, such as donating a certain amount of the profits to local charities or even supporting employees through education initiatives, they will fall in love with your brand.
The opportunities to generate this positive feedback are great and should not be looked over. Being able to demonstrate that you are a business that cares about the community, and the world at large is a big bonus to potential consumers that can serve to fill their need to present the right image to the world.
4. The younger generation don’t trust anything
That may be a little of an overstatement, but millennials are very attuned to any advertising or promotional messaging that could be suspect. If there is any ambiguity about a brand’s commitment to the environment, they will not trust what they hear. There needs to be transparency about the materials that are used in packaging your product if you want to earn the trust of these consumers.
